Foss, Nicolai J.; Kristensen, Tore; Wilke, Ricky - In: Corporate Communications: An International Journal 9 (2004) 1, pp. 43-49
This paper draws on ideas in economics and game theory to develop a new theory of marketing in the emerging network economy. The paper argues that in a network economy, firms and consumers will confront “coordination problems”. With the emerging network economy all this becomes urgent...
