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Major theoretical debates and contemporary issues in marketing theory
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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ECONIS (ZBW)
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From marketing knowledge to marketing principles
Uncles, Mark
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2008
Persistent link: https://www.econbiz.de/10003610627
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Turning data into knowledge
Ehrenberg, Andrew
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Bound, John
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Marketing research : state-of-the-art perspectives ; …
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(pp. 23-46)
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2000
Persistent link: https://www.econbiz.de/10001611129
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