Pizzutti, Cristiane; Basso, Kenny; Albornoz, Manuela - In: European Journal of Marketing 50 (2016) 9/10, pp. 1703-1725
Purpose The purpose of this research is to test the importance of the discounting attribute in the two-sided communication from a retail salesperson as a boundary condition that eliminates the trade-off between trustworthiness and purchase intentions. Design/methodology/approach The hypotheses...
