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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...
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The academic firm is a type of firm (firm-based organization or institution) that is being driven by focusing on encouraging, supporting, and advancing knowledge production (research, research and experimental development, R&D) and knowledge application (innovation). The academic firm interprets...
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