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Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...
Persistent link: https://www.econbiz.de/10014281822
Little to no research exists to explain the structural components associated with the successful establishment of a knowledge-based economy. Nearly all developed countries are transitioning from service-based to knowledge-based and yet how to do so effectively and efficiently remains a mystery....
Persistent link: https://www.econbiz.de/10014040746
Persistent link: https://www.econbiz.de/10011946126
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006
The aim of this article is to contribute to the literature by identifying and analyzing possible combinations between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge application), which will result in the creation of superior customer value. The...
Persistent link: https://www.econbiz.de/10012115912
Practice of knowledge management is often characterized by obstacles to creation, distribution, and transfer of knowledge from specific groups of settings. Obstacles or constraints to attempts to constitute knowledge as an organizational resource have been previously dealt within the context of...
Persistent link: https://www.econbiz.de/10011110514
La orientación al marketing interno (OMI) puede constituir una herramienta de gestión del conocimiento de los empleados que permita a las empresas desarrollar una ventaja competitiva en la medida en que genera información, la comunica internamente para terminar ofreciendo una respuesta a sus...
Persistent link: https://www.econbiz.de/10011262772
Companies are installing groupware to gain more efficiency. This article is based on a research done at a global leasing company to the high-order effects of groupware. The groupware was used by an international european team in the company developping a new database. The major effects of using...
Persistent link: https://www.econbiz.de/10010822591
This research notes aims at assessing the research policy in the knowledge management field conducted by the EU during the last decades. this article highlights the results from this research but also points out the lacks of this research program.
Persistent link: https://www.econbiz.de/10010905107
The crisis in the Social Welfare State and Knowledge Societies is affecting the current university system, which lacks clear answers and faces a diffuse and confusing outlook of aims and purposes. In the face of these problems, organization and management turn out to be key strategic factors,...
Persistent link: https://www.econbiz.de/10008505728