The business environment is now changing rapidly, but will change even more rapidly in the future. Only firms that can respond to these changes will survive. It is important to know, then, how business′s future landscape will look. George Huber′s new book, The Necessary Nature of Future...

Firms - like all living systems - must be congruent with aligned with, compatible with their environments, or they will not survive. This text looks at ways in which future firms will need to co-operate with their environments