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The use of integrated management approaches and their impact on customers' satisfaction and business success
Nuseir, Mohammed T.; Madanat, Hilda - In: International journal of business excellence 11 (2017) 1, pp. 120-140
Persistent link: https://www.econbiz.de/10011710584
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The effect of marketing knowledge management on organizational performance : An empirical investigation of the telecommunications organizations in Jordan
Akroush, Mamoun N.; Al‐Mohammad, Samer M. - In: International Journal of Emerging Markets 5 (2010) 1, pp. 38-77
Purpose – Appreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing knowledge management (MKM) and performance in Jordanian telecommunications organizations (JTOs)....
Persistent link: https://www.econbiz.de/10014788181
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The effect of marketing knowledge management on organizational performance : an empirical investigation of the telecommunications organizations in Jordan
Akroush, Mamoun N.; Al-Mohammad, Samer M. - In: International journal of emerging markets 5 (2010) 1, pp. 38-77
Persistent link: https://www.econbiz.de/10003980164
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New product development performance success measures : an exploratory research
Awwad, Abdulkareem; Akroush, Mamoun N. - In: EuroMed journal of business 11 (2016) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10011567854