The work presented explore the impact of cultural resources on productivity of the firm, in particular a network firm. Culture resources is considered a primary attractor of competences and generator of new knowledges. Our main aim is to compare formal organization with informal one oriented to...

Purpose – The paper aims to analyze the relationships between standardization and creativity in the process of service innovation in knowledge‐intensive business services (KIBS), specifically in those specialized in highly creative outputs (KIBS in design and communication). Studies on...