"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...

"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...

This chapter discusses three main objectives: (1) the contribution to the body of literature of consumer behavior and demonstrates that consumer’s groups knowledge (i.e., two-person dyads, families, peer or friendship groups, teams, and other social units) is relevant for study by consumer...