Serna Zuluaga, Juan Camilo; Juárez-Varón, David; … - In: Journal of innovation & knowledge : JIK 10 (2025) 4, pp. 1-13
The objective of this study is to obtain deeper knowledge during the decision-making process in the business field, establishing the emotional and cognitive differences between novice and experienced entrepreneurs. This work looks at how emotional responses vary in key situations, such as...