This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...

With the deepening of economic integration, it is important to study the spillover effect of macroeconomic uncertainty among regions along with social network knowledge. Based on microblog users' network connection, this paper analyzes the network factors that affect the uncertain spillover...