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~subject:"Kognition"
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Partitioned pricing: Can we al...
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Kognition
Consumer behaviour
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Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Advertising effects
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Low-cost strategy
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Niedrigpreisstrategie
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Brand image
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Cognition
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Product quality
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Beziehungsmarketing
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Einzelhandelspreis
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Price
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Produktqualität
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Retail price
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USA
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Collective dissonance
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Discounting
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Diskontierung
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Electronic word-of-mouth
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Biswas, Abhijit
2
Burman, Bidisha
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Bhowmick, Sandeep
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Biswas, Dipayan
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Grewal, Chruv
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Journal of retailing
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ECONIS (ZBW)
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Partitioned pricing : can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
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2
Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan
;
Keller, L. R.
;
Burman, Bidisha
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
Saved in:
3
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
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