Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...

In this paper we claim that the well-established reduction in self-control performance following prior exertion of self-control (the so-called ego depletion effect) is a consequence of people's adaptation to situational demands. Consistent with this claim that follows from cognitive control...