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~subject:"Kognition"
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Kognition
Consumer behaviour
23
Konsumentenverhalten
19
Sponsorship
11
Sponsoring
9
Canada
7
Country of origin
7
Designation of origin
7
Herkunftsbezeichnung
7
Advertising effects
6
Werbewirkung
6
Arts
4
Kanada
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Sports marketing
4
Athletes
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
China
3
Cognition
3
Markenimage
3
Sportler
3
Taiwan
3
Advertising
2
Clothing
2
Cross-national differences
2
Denmark
2
Emotion
2
Event sponsorship
2
Experiment
2
Geschenk
2
Gifts
2
Identification
2
Individual perception
2
International marketing
2
Kunst
2
Market research
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English
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Astous, Alain d'
3
Boujbel, Lilia
2
Carrillat, François A.
1
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European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Voluntary simplicity and life satisfaction : exploring the mediating role of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 487-494
Persistent link: https://www.econbiz.de/10009690921
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2
Exploring the feelings and thoughts that accompany the experience of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10010527175
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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