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Motivation theory applicability : a mental model
Warren, Homer
;
Burns, David J.
- In:
Journal of the Academy of Business Education : JABE
5
(
2004
)
3
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003869293
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Domestic product involvement and consumer willingness to buy domestic products : empirical testing of a cognitive consistency theory framework
Prince, Melvin
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 453-461
Persistent link: https://www.econbiz.de/10012312906
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Using intuitive awakening for business students to enhance strategic thinking skills
Prince, Melvin
;
Priporas, Constantinos
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10011901572
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