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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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Social Executives' emotions and firm value : an empirical study enhanced by cognitive analytics
Wang, Qiping; Lau, Raymond Yiu Keung; Xie, Haoran; Liu, … - In: Journal of business research : JBR 175 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014549661
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The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
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Claiming single or multiple product benefits : moderating role of intergoal association
Shen, Manqiong; Song, Yiping; Li, Xiuping; Wang, Haizhong - In: Journal of business research : JBR 189 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015399271