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Visual thinking : [Probleme lösen mit der Faktorenfeldmethode: Lösungswege finden durch Visualisierung, komplexe Strukturen einfach abbilden, Einflussfaktoren erkennen und einbeziehen]

Preißing, Werner - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003631764

Business Model Innovation in Incumbent Firms: Cognition and Visual Representation

Massa, Lorenzo; Hacklin, Fredrik - In: Business models and cognition, (pp. 203-232). 2020

Business model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which are cognitive in nature. The received literature has variously suggested that one way to overcome challenges to BMI,...

Persistent link: https://www.econbiz.de/10015088095

Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands

Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015117774

Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing

Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085041

An exploratory investigation of cognitive mapping for analyzing needs in UX design

Taraghi, Mitra; Armellini, Fabiano; Imbeau, Daniel - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 6581-6594

Persistent link: https://www.econbiz.de/10015412910

Creative thinking through visual literacy

Pun, Siu-kay - In: Business education & accreditation : BEA 1 (2009) 1, pp. 97-108

Persistent link: https://www.econbiz.de/10003950594

A systematic framework for risk visualization in risk management and communication

Eppler, Martin J.; Aeschimann, Markus - In: Risk management : a journal of risk, crisis and disaster 11 (2009) 2, pp. 67-89

Persistent link: https://www.econbiz.de/10003876722

Strategic consensus mapping : a new method for testing and visualizing strategic consensus within and between teams

Tarakci, Murat; Ateş, Nüfer Yasin; Porck, Jeanine P.; … - In: Strategic management journal 35 (2014) 7, pp. 1053-1069

Persistent link: https://www.econbiz.de/10010370980

Attention to banner ads and their effectiveness : an eye-tracking approach

Lee, JooWon; Ahn, Jae-hyeon - In: International journal of electronic commerce : IJEC 17 (2012/13) 1, pp. 119-137

Persistent link: https://www.econbiz.de/10009659335

The role of animation in the consumer attitude formation : exploring its implications in the tripartite attitudinal model

Jin, Chang-hyun - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 2, pp. 99-111

Persistent link: https://www.econbiz.de/10009270760