Narrow search
Showing 1 - 3 of 3
Cover Image
The psychological underpinnings of relative thinking in price comparisons
Saini, Ritesh; Thota, Sweta C. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10003981576
Cover Image
Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 198-212
Persistent link: https://www.econbiz.de/10009777139
Cover Image
Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10009563536