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When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222