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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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The roles of planning, learning, and mental models in repeated dynamic decision making
Huang, Yanliu; Hutchinson, J. W. - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10010227145
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How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke; Kenning, Peter; Deppe, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
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Individual differences in marketing placebo effects : evidence from brain imaging and behavioral experiments
Plassmann, Hilke; Weber, Bernd - In: Journal of marketing research : JMR 52 (2015) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10011337507
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Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane; Chandon, Pierre; Pessiglione, Mathias; … - 2017
Persistent link: https://www.econbiz.de/10011688774
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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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The case for considering consciousness second : response to Baumeister et al. : Plassmann and Mormann; and Sweldens, Tuk, and Hütter
Poehlman, T. Andrew; Williams, Lawrence E. - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 276-282
Persistent link: https://www.econbiz.de/10011738762
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
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What drives key informant accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009580796