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~subject:"Kognition"
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Kognition
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
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Cognition
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Low-cost strategy
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Price framing
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Promotions
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Rabatt
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purchase intentions
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Craig, Adam W.
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Kumar, Anand
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Li, Wenjing
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Loureiro, Yuliya Komarova
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Mormann, Milica
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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3
Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments
Romero, Marisabel
;
Craig, Adam W.
;
Mormann, Milica
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2025
)
5
,
pp. 1006-1026
Persistent link: https://www.econbiz.de/10015338662
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