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Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena; Lehtimäki, Tuula - In: International journal of technology marketing : IJTMkt 8 (2013) 2, pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
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Commercializing a radical innovation : probing the way to market
Aarikka-Stenroos, Leena; Lehtimäki, Tuula - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1372-1384
Persistent link: https://www.econbiz.de/10010473305
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Commentary to "From new-product development to commercialization through networks"
Prenkert, Frans - In: Journal of business research : JBR 65 (2012) 2, pp. 207-209
Persistent link: https://www.econbiz.de/10009506335
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From new-product development to commercialization through networks
Aarikka-Stenroos, Leena; Sandberg, Birgitta - In: Journal of business research : JBR 65 (2012) 2, pp. 198-206
Persistent link: https://www.econbiz.de/10009506338
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Technology versus product innovations : are they like apples and oranges ? ; a comparative study on commercialisation
Simula, Henri; Valiauga, Povilas; Lehtimäki, Tuula - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10011309221
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Stakeholder contributions to commercialization and market creation of a radical innovation : bridging the micro- and macro levels
Engez, Anil; Aarikka-Stenroos, Leena - In: The journal of business & industrial marketing 38 (2023) 13, pp. 31-44
Persistent link: https://www.econbiz.de/10014472652