Narrow search
Showing 1 - 2 of 2
Cover Image
Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
Cover Image
Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10011486744