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Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
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Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill
Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10011599993
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541