My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development.In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new product...

Personalization is a strategy that has been widely adopted by online retailers to enhance their customers' shopping experience, with the ultimate goal of building a strong and enduring customer relationship. Personalized product recommendations (PPRs) are product recommendations adapted to...

Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is ample research examining the issues of costs and constraints associated...

This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we use eye tracking to investigate how consumers make information acquisition decisions on attribute-by-product matrices in online choice environment such as comparison websites. Hierarchical Hidden...

This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use search engines to find information. Consumers' choices of search terms are...

Loyalty is a goal of any company aiming to be successful in the market. While it is expected that good quality would lead to satisfaction which in turn would result in loyalty, this relationship has not been so simple. Repeated research in this area has come up with contradictory results....

Extant research has established that social responsibility (SR) activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product brands. However, most studies only look at the outcomes of SR initiatives implemented at the corporate level (i.e.,...

The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...