The purpose of this paper is to explore the relationship between personal values and personal tax culture regarding the perception of a tax system's fairness. The paper deals with the main theoretical starting points of the fundamental cornerstones of the general tax culture such as tax evasion,...

The concept of perceived value is considered an important strategic part used by companies to attract and retain consumers. In order to achieve profitability, any company should be aware of the manner in which perceived value influences the consumers' behavior. The purpose of this study is to...