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study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011623206
Persistent link: https://www.econbiz.de/10011308816
study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011876132
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by … product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we …
Persistent link: https://www.econbiz.de/10009579600
Persistent link: https://www.econbiz.de/10009269602
Persistent link: https://www.econbiz.de/10010510703