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Die vorliegende Arbeit ist ein Seminarbericht von 1999 der Arbeitsgruppe "Klima, Umwelt und Zukunft" der Stipendiaten der Hans-Böckler-Stiftung. Es wird die Frage aufgeworfen, ob im ökologischen Landbau und den dazugehörigen Vermarktungsstrategien eine Chance für den Klimaschutz und für die...
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In this paper, we consider two firms diffusing incompatible technologies and their decision of consumer targeting. The technology adoption is made in two steps. First, once the firms sell their products to their respective targeted consumer, the technology is diffused successively by...
Persistent link: https://www.econbiz.de/10010332486
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
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supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
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Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such …
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