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~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
3
Energieeffizienz & Rebound-Effekte im Kontext der Energiewende : Abschlussbericht der NachDenkstatt 2013
Haack, Frederik
;
Nagel, Manuel
;
Richters, Oliver
; …
-
2015
-
1. Aufl
Persistent link: https://www.econbiz.de/10010498636
Saved in:
4
Energy efficient products and Indian consumers
Chatterjee, Bipul
;
Singh, Suresh P.
-
2012
Persistent link: https://www.econbiz.de/10010350710
Saved in:
5
The global challenge of encouraging sustainable living : opportunities, barriers, policy and practice
Fudge, Shane
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010228641
Saved in:
6
Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M.
-
2000
Persistent link: https://www.econbiz.de/10001401277
Saved in:
7
Im Visier des Konsumenten : eine empirische Analyse der Reaktion auf Corporate Social Irresponsibility
Huber, Frank
;
Meyer, Frederik
;
Strieder, Kerstin
; …
-
2014
Persistent link: https://www.econbiz.de/10010338210
Saved in:
8
Green Supply Chain Management and consumer sensitivity to greener and leaner options in the automotive industry
Smith, Alan D.
- In:
International journal of logistics systems and management
12
(
2012
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10009559788
Saved in:
9
Zusammenhänge zwischen kulturellen Einflüssen, Konsumverhalten und Auftragserfüllungsstrategien in der Automobilindustrie
Akınlar, Sevket
-
2011
Persistent link: https://www.econbiz.de/10009377588
Saved in:
10
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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