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Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
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Purchasing behavior in embedded markets
Frenzen, Jonathan K. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001098526
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Household decision making
Davis, Harry L. - 1972
Persistent link: https://www.econbiz.de/10014378468
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Role structure in family consumption behavior : an empirical study on the Belgian market
Davis, Harry L.; Rigaux, B. P. - 1973
Persistent link: https://www.econbiz.de/10014378469
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Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
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Why store brand penetration varies by retailer
Dhar, Sanjay K.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000988118
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Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.; Hoch, Stephen J. - In: The journal of product & brand management 20 (2011) 7, pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
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Dymanics of price premiums in loyalty programs
Sayman, Serdar; Hoch, Stephen J. - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 617-640
Persistent link: https://www.econbiz.de/10010371629