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Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
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The influence of categorical attributes on choice context effects
Ha, Young-won; Park, Sehoon; Ahn, Hee-kyung - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 463-477
Persistent link: https://www.econbiz.de/10003895845
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Feedback weakens the attraction effect in repeated choices
Ahn, Sowon; Kim, Juyoung; Ha, Young-won - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 449-459
Persistent link: https://www.econbiz.de/10011399083
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Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
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An anchoring and adjustment model of spousal predictions
Davis, Harry L. - In: Journal of consumer research : JCR ; an … 13 (1986) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10001018873
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Why store brand penetration varies by retailer
Dhar, Sanjay K.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000988118
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.; Hoch, Stephen J. - In: The journal of product & brand management 20 (2011) 7, pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
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Dymanics of price premiums in loyalty programs
Sayman, Serdar; Hoch, Stephen J. - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 617-640
Persistent link: https://www.econbiz.de/10010371629