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Konsumentenverhalten
Consumer behaviour
6
International marketing
4
Internationales Marketing
4
China
3
Firm performance
3
Globalization
3
Thailand
3
Born global firms
2
Brand image
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Consumer values
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KMU
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Multinationales Unternehmen
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SME
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Transnational corporation
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Turkey
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Unternehmenserfolg
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B-to-B-Marketing
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Bank Marketing
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Brand
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Brand management
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Brands
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Business education
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Business start-up
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Business-to-business marketing
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Classic brands
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Competitive advantage
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Consumer Satisfaction
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Tansuhaj, Patriya S.
4
Dogerlioglu-Demir, Kivilcim
2
Akpinar, Ezgi
1
Chatchawan Silpakit
1
Chirawan Chaisuwan
1
Cote, Joseph A.
1
Ekström, Karin M.
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Foxman, Ellen R.
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Renus Sermboonsang
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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Journal of education for business
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ECONIS (ZBW)
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Adolescents' influence in family purchase decisions : a socialization perspective
Foxman, Ellen R.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10001066533
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2
Global vs local brand perceptions among Thais and Turks
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 667-683
Persistent link: https://www.econbiz.de/10009408751
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3
Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
; …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
Saved in:
4
Mindfulness-based transformational learning for managing impulse buying
Renus Sermboonsang
;
Tansuhaj, Patriya S.
;
Chatchawan …
- In:
Journal of education for business
95
(
2020
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10012201322
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