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Green, Robert T.
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Asia Pacific journal of marketing and logistics
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1
Family purchasing roles in two countries
Green, Robert T.
;
Cunningham, Isabella C. M.
-
1981
Persistent link: https://www.econbiz.de/10000322570
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2
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
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3
Collectivism and social influence in the buying decision : a four-country study of inter- and intra-national differences
Kongsompong, Kritika
;
Green, Robert T.
;
Patterson, Paul G.
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 142-149
Persistent link: https://www.econbiz.de/10003886511
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4
Cross-cultural examination of the Fishbein behavioral intentions model
Lee, Chol
;
Green, Robert T.
-
2006
Persistent link: https://www.econbiz.de/10003410649
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5
Methodological considerations in cross-national consumer research
Green, Robert T.
;
White, Phillip D.
- In:
Language in international business : developing a field
,
(pp. 20-32)
.
2017
Persistent link: https://www.econbiz.de/10011582058
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