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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - In: European retail research 23 (2009) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - 2007
Persistent link: https://www.econbiz.de/10003479987
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146
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Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie
Gierl, Heribert; Helm, Roland; Stumpp, Stefan - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 217-235
Persistent link: https://www.econbiz.de/10001457838
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Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert; Helm, Roland; Stumpp, Stefan - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - 2004
Persistent link: https://www.econbiz.de/10001993626
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Out-of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland; Stölzle, Wolfgang - 2005
Persistent link: https://www.econbiz.de/10003112127
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Costumer reactions to real out-of-stocks
Helm, Roland; Hegenbart, Thomas - 2011
Persistent link: https://www.econbiz.de/10009155405