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Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the development activities are performed efficiently in an appropriate sequence. Users usually do not apply such structured processes. They follow a more intuition-driven approach....
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We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...
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The evaluation of new products and innovative technologies is a core task of innovation management. Without valid innovation evaluation, companies fail to identify promising endeavors for future business success. However, the evaluation of innovations is characterized by environments where...
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The author reports on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. He finds a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products. The results also...
Persistent link: https://www.econbiz.de/10014120923