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Consumer response to the preferred brand out-of-stock situation

Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995

Persistent link: https://www.econbiz.de/10000917003

Consumer response to the preferred brand out-of-stock situation

Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995

Persistent link: https://www.econbiz.de/10000919004

Distribution and market share

Wilbur, Kenneth C.; Farris, Paul W. - In: Journal of retailing 90 (2014) 2, pp. 154-167

Persistent link: https://www.econbiz.de/10010402349

Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase

Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - 2014

Persistent link: https://www.econbiz.de/10010424904

Consumer brand marketing through full- and self-service channels in an emerging economy

Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659

Persistent link: https://www.econbiz.de/10011422456

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase

Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - In: Shopper marketing and the role of in-store marketing, (pp. 1-25). 2014

We review the implications of the mobile technology for different stages of the consumer path to purchase including awareness, search, evaluation, store visit, and product choice. Real-time and location-specific access to information and products are identified as distinguishing characteristics...

Persistent link: https://www.econbiz.de/10015368771

A suite of metrics to understand return on investments in customers

Bendle, Neil T.; Farris, Paul W.; Venkatesan, Raj; … - In: Journal of interactive marketing 60 (2025) 2, pp. 123-144

Persistent link: https://www.econbiz.de/10015412918