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Konsumentenverhalten
Quality of life
37
Lebensqualität
36
Consumer behaviour
24
Satisfaction
20
Zufriedenheit
20
Customer satisfaction
18
Job satisfaction
17
Kundenzufriedenheit
17
Arbeitszufriedenheit
16
Marketing
14
United States
14
USA
13
Holiday behaviour
12
Sozialer Indikator
12
Urlaubsverhalten
12
Social indicator
11
Tourismus
11
Tourism
10
Marketing management
9
Marketingmanagement
9
Life satisfaction
8
Business ethics
7
Theorie
7
Tourism industry
7
Tourismuswirtschaft
7
Unternehmensethik
7
Multinationales Unternehmen
6
Theory
6
Transnational corporation
6
Welt
6
World
6
Beziehungsmarketing
5
Einkaufszentrum
5
Measurement
5
Messung
5
Mobile communications
5
Mobile marketing
5
Mobilkommunikation
5
Personality psychology
5
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Undetermined
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Article
21
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1
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20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
1
Book section
1
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English
22
Author
All
Sirgy, M. Joseph
16
Gao, Tao
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Lee, Dong-Jin
3
Yu, Grace B.
3
Chebat, Jean-Charles
2
Grzeskowiak, Stephan
2
Lee, Dong-jin
2
Pagani, Margherita
2
Andreasen, Alan R.
1
Askegaard, Søren
1
Ekici, Ahmet
1
El Hedhli, Kamel
1
Foscht, Thomas
1
Gao, Tao Tony
1
Goldberg, Marvin E.
1
Gurel-Atay, Eda
1
Huang, Suping
1
Johar, J. S.
1
Kim, Dohee
1
Krishen, Anjala S.
1
Kruger, Stefan
1
Lee, Choong-Ki
1
Lee, Dong Jin
1
McGinnis, Lee Phillip
1
Merunka, Dwight R.
1
Swoboda, Bernhard
1
Tidwell, John
1
Uysal, Muzaffer
1
Whang, Mee-jin
1
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Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business horizons
1
International journal of retail & distribution management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of small business strategy
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Praeger special studies
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Thunderbird international business review
1
Tourism management : research, policies, practice
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
22
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1
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
2
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
3
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
4
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
5
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
6
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
7
Social cognition and consumer behavior
Sirgy, M. Joseph
-
1983
Persistent link: https://www.econbiz.de/10000061669
Saved in:
8
Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
9
Macromarketing metrics of consumer well-being : an update
Sirgy, M. Joseph
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 124-131
Persistent link: https://www.econbiz.de/10012485422
Saved in:
10
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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