Recent times have witnessed the emergence of a business model where an intermediary sells a subscription plan that covers visits to multiple merchants. Examples abound, with ClassPass, Instacart, and Moviepass being a few prominent ones. The purpose of our study is to put this model under a...

The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...