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Konsumentenverhalten
Brand management
39
Markenführung
36
Consumer behaviour
28
Australia
22
Einzelhandel
17
Australien
15
Brand image
15
Markenimage
15
Retail trade
15
Brand
14
Markenartikel
14
Estonia
13
Retailing
13
Marketing management
12
Relationship marketing
11
Brands
10
Franchising
10
Marketingmanagement
10
Beziehungsmarketing
9
Estland
9
Globalization
8
Brand architecture
7
Canada
7
Globalisierung
7
Markenarchitektur
7
Department store
6
Latvia
6
Warenhaus
6
Brand extension
5
Corporate branding
5
Electronic commerce
5
Firm performance
5
Führungsstil
5
Innovation
5
International marketing
5
KMU
5
Kanada
5
Leadership style
5
Markentransfer
5
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Undetermined
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Article
19
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18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
2
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2
Collection of articles of several authors
1
Sammelwerk
1
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English
20
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Merrilees, Bill
16
Dwivedi, Abhishek
5
Miller, Dale
5
McKenzie, Brent
4
France, Cassandra
2
Herington, Carmel
2
Bang, Nguyen
1
Cooper, Holly
1
Dennis, Charles
1
Dharmesti, Maria
1
Jayawardhena, Chanaka
1
Kristiansen, Stine
1
Melewar, T. C.
1
Miller, Dale E.
1
Roberts, Jane
1
Schembri, Sharon
1
Shao, Wei
1
Winata, Lanita
1
Wong, Ho Yin
1
Wright, Len Tiu
1
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Australasian marketing journal
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
2007 Business & Economics Society International Conference ; Vol. 1
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
European journal of marketing : EJM
1
Handbook of business practices and growth in emerging markets
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
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ECONIS (ZBW)
20
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1
Baltic tiger or wounded lion : retail trade and shopping behavior in Estonia, Latvia, and Lithuania
McKenzie, Brent
- In:
Handbook of business practices and growth in emerging …
,
(pp. 181-200)
.
2010
Persistent link: https://www.econbiz.de/10003946275
Saved in:
2
University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study
McKenzie, Brent
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003697808
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3
When the minority is the majority : Russian and Latvian consumer perspectives of retail service
McKenzie, Brent
-
2007
Persistent link: https://www.econbiz.de/10003668103
Saved in:
4
Department store shopping behaviour in Estonia and Latvia : a comparative study
McKenzie, Brent
- In:
The European retail digest : the authoritative guide to …
54
(
2007/08
),
pp. 25-31
Persistent link: https://www.econbiz.de/10003530260
Saved in:
5
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
6
Brand consumption and narrative of the self
Schembri, Sharon
;
Merrilees, Bill
;
Kristiansen, Stine
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 623-638
Persistent link: https://www.econbiz.de/10003981125
Saved in:
7
Building retail tenant trust: neighbourhood versus regional shopping centres
Roberts, Jane
;
Merrilees, Bill
;
Herington, Carmel
; …
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 597-612
Persistent link: https://www.econbiz.de/10008651874
Saved in:
8
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
9
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
10
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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