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Konsumentenverhalten
Consumer behaviour
107,314
Einzelhandel
19,530
Retail trade
16,946
Theorie
14,780
Theory
14,595
Relationship marketing
13,909
Beziehungsmarketing
13,884
Online-Handel
9,633
Online retailing
9,617
Brand management
9,406
Markenführung
9,362
Brand image
8,091
Markenimage
8,055
Customer satisfaction
7,680
Kundenzufriedenheit
7,516
Social Web
7,312
Social web
7,310
Markenartikel
7,177
Brand
7,153
Deutschland
6,024
Online-Marketing
5,865
Internet marketing
5,849
Electronic Commerce
5,701
E-commerce
5,512
Service quality
5,492
Experiment
5,451
Dienstleistungsqualität
5,445
USA
5,432
United States
5,068
Germany
5,065
Werbewirkung
5,041
Advertising effects
5,001
Emotion
4,518
Marketingmanagement
4,199
Marketing management
4,177
Advertising
3,967
Werbung
3,938
Privater Konsum
3,901
Private consumption
3,895
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Undetermined
40,151
Free
27,103
CC license
2,416
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Article
72,492
Book / Working Paper
32,229
Journal
149
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Article in journal
65,587
Aufsatz in Zeitschrift
65,587
Graue Literatur
8,738
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8,738
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7,745
Arbeitspapier
7,262
Aufsatz im Buch
5,857
Book section
5,857
Hochschulschrift
2,458
Thesis
1,719
Collection of articles of several authors
1,142
Sammelwerk
1,142
Aufsatzsammlung
771
Conference paper
682
Konferenzbeitrag
682
Bibliografie enthalten
337
Bibliography included
337
Konferenzschrift
324
Collection of articles written by one author
304
Sammlung
304
Case study
246
Fallstudie
246
Lehrbuch
231
Reprint
197
Textbook
195
Conference proceedings
159
Amtsdruckschrift
158
Government document
158
Statistik
72
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Article
60
Forschungsbericht
57
Handbook
51
Handbuch
51
Ratgeber
51
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50
Marktinformation
50
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45
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English
99,228
German
4,896
French
326
Polish
115
Spanish
81
Italian
73
Russian
32
Swedish
32
Danish
29
Undetermined
24
Norwegian
22
Dutch
21
Portuguese
19
Hungarian
16
Finnish
15
Slovak
10
Czech
6
Croatian
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
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2
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2
Chinese
2
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1
Lithuanian
1
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1
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Author
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Han, Heesup
154
Belk, Russell W.
134
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
101
Septianto, Felix
96
Loureiro, Sandra Maria Correia
93
Lusk, Jayson L.
92
Dwivedi, Yogesh K.
90
Wansink, Brian
90
Agarwal, Sumit
86
Grewal, Dhruv
85
Law, Rob
82
Gierl, Heribert
81
Huber, Frank
81
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Sheth, Jagdish N.
78
Usman, Osly
78
Bagozzi, Richard P.
77
Wiedmann, Klaus-Peter
76
Chintagunta, Pradeep K.
73
Paul, Justin
73
Cherchye, Laurens
72
Kim, Jungkeun
72
Khare, Arpita
71
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Rock, Bram de
69
Stavins, Joanna
69
Krishna, Aradhna
68
Sutter, Matthias
68
Janssen, Maarten C. W.
67
Ko, Eunju
67
Hollebeek, Linda D.
64
Kim, Seongseop
64
Woodside, Arch G.
64
Jang, Soocheong (Shawn)
62
Laroche, Michel
62
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Institution
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National Bureau of Economic Research
637
Springer Fachmedien Wiesbaden
89
OECD
79
European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
59
London Economics
50
IPSOS
47
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
American Marketing Association
35
IGI Global
35
Deloitte consortium
32
International Energy Agency
30
GFK
26
Edward Elgar Publishing
24
Books on Demand GmbH <Norderstedt>
22
Verlag Dr. Kovač
20
Information Resources Management Association
19
Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
18
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
15
Center Data
14
Deloitte
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
European Commission / Directorate General for Maritime Affairs and Fisheries
11
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Nomos Verlagsgesellschaft
11
Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
European Central Bank
10
World Bank
10
Deutscher Dialogmarketing Verband
9
European Commission / Directorate-General for Communication
9
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Journal of business research : JBR
2,495
Journal of retailing and consumer services
2,406
International journal of hospitality management
986
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
490
NBER Working Paper
487
Tourism management : research, policies, practice
483
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
440
Marketing science
418
Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
402
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
Journal of marketing research : JMR
390
European journal of marketing : EJM
389
Marketing letters : a journal of research in marketing
387
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
385
Journal of retailing
381
Journal of fashion marketing and management
376
Journal of marketing communications
366
Journal of the Academy of Marketing Science
366
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
360
Technological forecasting & social change : an international journal
355
Cogent business & management
354
The journal of services marketing
340
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
Journal of Islamic marketing
319
Journal of hospitality marketing & management
318
Young consumers : insight and ideas for responsible marketers
315
International journal of retail & distribution management
311
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
Food policy : economics planning and politics of food and agriculture
306
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ECONIS (ZBW)
104,208
EconStor
573
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Digital transformation of retail stores : the impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina
;
Mühlbäck, Klaus
; …
- In:
Digitale Transformation des Marketing
,
(pp. 109-122)
.
2018
des Omni-Channel-Ansatzes für den
Einzelhandel
sowie auf den sich daraus ergebenden Einfluss auf die Customer Journey. …
Persistent link: https://www.econbiz.de/10013258754
Saved in:
2
Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10001457813
Saved in:
3
Die Betriebstypenmarke im stationären
Einzelhandel
Burkhardt, Achim
-
1997
Persistent link: https://www.econbiz.de/10000991442
Saved in:
4
Entwicklungs- und Restrukturierungstendenzen in Distribution und Handel vor dem Hintergrund veränderter Kundenbedürfnisse
Strehlau, Ralf
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 244-270)
.
1996
Persistent link: https://www.econbiz.de/10001320204
Saved in:
5
Online customer loyalty : forecasting the repatronage behavior of online retail customers
Nacif, Roberta C.
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825931
Saved in:
6
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
7
Kiosksysteme im Handel : Einsatz, Akzeptanz und Wirkungen
Fischer, Lars
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658267
Saved in:
8
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
9
Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten - unter Berücksichtigung von machttheoretischen und einstellungstheoretischen Aspekten
Diehl, Sandra
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 211-233)
.
2004
Persistent link: https://www.econbiz.de/10002516333
Saved in:
10
The adoption and effectiveness of loyalty programs in retailing
Leenheer, Jorna
-
2004
Persistent link: https://www.econbiz.de/10002752285
Saved in:
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