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Visualization of competitive market structure by means of choice data

Kunz, Werner (contributor) - 2007

This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...

Persistent link: https://www.econbiz.de/10003633869

Visualization of competitive market structure by means of choice data

Kunz, Werner - 2007

Persistent link: https://www.econbiz.de/10010263688

How to transform consumers into fans of your brand

Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361

Persistent link: https://www.econbiz.de/10009619164

Trust development in e-services : a cohort analysis of Millennials and Baby Boomers

Obal, Michael; Kunz, Werner - In: Journal of service management 24 (2013) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10009728599

Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys

Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203

Persistent link: https://www.econbiz.de/10011505019

Cross-cultural differences in uses of online experts

Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

Persistent link: https://www.econbiz.de/10011440247

"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers

Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246

Persistent link: https://www.econbiz.de/10011745302

Customer engagement in a Big Data world

Kunz, Werner; Aksoy, Lerzan; Bart, Yakov; Heinonen, Kristina - In: The journal of services marketing 31 (2017) 2, pp. 161-171

Persistent link: https://www.econbiz.de/10011654662