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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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Effects of store loyalty on shopping mall loyalty
Rabbanee, Fazlul K.; Ramaseshan, B.; Wu, Chen; Vinden, Amy - In: Journal of retailing and consumer services 19 (2012) 3, pp. 271-278
Persistent link: https://www.econbiz.de/10009541367
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Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.; Stein, Alisha - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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Customer referral behavior : do switchers and stayers differ?
Stein, Alisha; Ramaseshan, B. - In: Journal of service research : JSR 18 (2015) 2, pp. 229-239
Persistent link: https://www.econbiz.de/10011283705
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Customer equity drivers and future sales
Vogel, Verena; Evanschitzky, Heiner; Ramaseshan, B. - In: Journal of marketing 72 (2008) 6, pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
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Does employee performance affect customer loyalty in pharmacy services?
Rabbanee, Fazlul K.; Burford, Oksana; Ramaseshan, B. - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 725-743
Persistent link: https://www.econbiz.de/10011392213
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Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10011731220