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Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.; Lages, Cristiana Raquel; Hollebeek, … - In: Journal of business research : JBR 121 (2020), pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
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Observing customer stress and engagement : an intercultural perspective
Temerak, Mohamed Sobhy; Zhang, Ruby Wenjiao; Lages, … - In: Psychology & marketing 40 (2023) 5, pp. 910-925
Persistent link: https://www.econbiz.de/10014290869
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Can negative characters in soap operas be positive for product placement?
Dias, José António; Dias, José G.; Lages, Carmen - In: Journal of business research : JBR 71 (2017), pp. 125-132
Persistent link: https://www.econbiz.de/10011622518