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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001627278
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A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001734583
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001712945
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor; Denis, Jean-Emile - 2001
Persistent link: https://www.econbiz.de/10001626129
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor; Luna, David - 2004
Persistent link: https://www.econbiz.de/10002433741
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of marketing 78 (2014) 2, pp. 118-134
Persistent link: https://www.econbiz.de/10010345567