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ECONIS (ZBW)
16
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1
Market-driving behaviors : a framework for developing theory and practice
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009752739
Saved in:
2
Weighted-additive versus reference-dependent models of bundle evaluation : evidence from discount framing on product bundles with surcharges
Sahay, Arvind
;
Mukherjee, Sumitava
-
2014
Persistent link: https://www.econbiz.de/10010337557
Saved in:
3
Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind
;
Sharma, Nivedita
;
Mehta, Krishnesh
- In:
Journal of Indian business research
4
(
2012
)
1
,
pp. 36-60
Persistent link: https://www.econbiz.de/10009541706
Saved in:
4
Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.
;
Sahay, Arvind
- In:
Journal of Indian business research
6
(
2014
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
Saved in:
5
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
6
Effect of overlapping price ranges on price perception : revisiting the range theory of price perception
Jaikumar, Saravana
;
Sahay, Arvind
-
2016
Persistent link: https://www.econbiz.de/10011428367
Saved in:
7
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
8
Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Sahay, Arvind
;
Mukherjee, Sumitava
;
Dewani, Prem Prakash
- In:
Journal of Indian business research
7
(
2015
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011350168
Saved in:
9
Impact of initial-trust-image on shopper trust and patronage intentions : a study of young, male apparel shoppers in India
Kaul, Subhashini
;
Sahay, Arvind
;
Koshy, Abraham
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 275-296
Persistent link: https://www.econbiz.de/10003977662
Saved in:
10
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
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