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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010365127
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Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008858056
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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of business research : JBR 65 (2012) 5, pp. 685-691
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009528783
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Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew - In: Journal of business research : JBR 60 (2007) 7, pp. 742-748
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003484227
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The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan; Ekinci, Yuskel; Martin, Drew - In: Journal of business research : JBR 68 (2015) 9, pp. 1878-1885
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011384159
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Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria (ed.); Martin, Drew (ed.) - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011753458
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Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria; Martin, Drew - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 873-877
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011753459
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The role of reversal theory in digital advertising
Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011646107
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Learning consumer behavior using marketing anthropology methods
Martin, Drew; Woodside, Arch G. - In: Journal of business research : JBR 74 (2017), pp. 110-112
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011675365
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Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011675412