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Konsumentenverhalten
Consumer behaviour
14
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11
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11
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8
Theory
8
Tourism
6
Tourism marketing
6
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6
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Martin, Drew
14
Woodside, Arch G.
4
Hosany, Sameer
2
Jung, Jae Min
2
Min, Kyeong Sam
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Wells, Victoria
2
Choi, Sunmee
1
Ekinci, Yuskel
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Gour, Mohit
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Hui, Hang Chu Michel
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Journal of business research : JBR
7
Journal of marketing management : MM
2
Australasian marketing journal
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Digital advertising : theory and research
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ECONIS (ZBW)
14
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1
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
2
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
3
Self-image congruence in consumer behavior
Hosany, Sameer
;
Martin, Drew
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
Saved in:
4
Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
Saved in:
5
The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan
;
Ekinci, Yuskel
;
Martin, Drew
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
Saved in:
6
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
7
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
8
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
9
Learning consumer behavior using marketing anthropology methods
Martin, Drew
;
Woodside, Arch G.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 110-112
Persistent link: https://www.econbiz.de/10011675365
Saved in:
10
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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