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A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Parthasarathy, Madhavan; Stansifer, Mary Lee; Kumra, Rajeev - In: Journal of Indian business research 2 (2010) 3, pp. 138-152
Persistent link: https://www.econbiz.de/10008670026
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A time-based analysis of changing consumer values in India
Parthasarathy, Madhavan; Lane, Vicky - In: Journal of Indian business research 7 (2015) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10011413301
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The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan; Lassar, Walfried - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
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A mashup application to support complex decision making for retail consumers
Walczak, Steven; Kellogg, Deborah; Gregg, Dawn - In: International journal of information systems in the … 2 (2010) 4, pp. 39-56
Persistent link: https://www.econbiz.de/10008757487
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Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven; Brimhall, Bradley B.; Lefkowitz, Jerry B. - 2010
Persistent link: https://www.econbiz.de/10003910852
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Dressing your online auction business for success : an experiment comparing two eBay businesses
Gregg, Dawn G.; Walczak, Steven - In: Management information systems : mis quarterly 32 (2008) 3, pp. 653-670
Persistent link: https://www.econbiz.de/10003757914