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The influence of corporate social responsibility and price fairness on customer behaviour : evidence from the financial sector
Matute-Vallejo, Jorge; Bravo, Rafael; Pina, José M. - In: Corporate social responsibility and environmental management 18 (2011) 6, pp. 317-331
Persistent link: https://www.econbiz.de/10009408609
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From online to offline through brand extensions and alliances
Bravo, Rafael; Hem, Leif E.; Pina, José M. - In: International journal of e-business research : an … 8 (2012) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The influence of brand equity on consumer responses
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142