The proposed consumer-driven innovation approach allows for the creation of individual communications with heterogeneous customers. It utilizes Rule Developing Experimentation (a modified conjoint analysis-based approach) to create a database of messages specific to the product and to segment...

pt. 1. Hope at checkout for everybody -- pt. 2. "Practical DNA" : the five must haves (rules) of the high end -- pt. 3. Vistas and new high end experiences -- pt. 4. Business tools that jump-start your high end.

We investigated three measures of concept performance for two types of systematically varied concepts, doing so for two products (functional beverage, indulgent beverage). The rating measures were liking, purchase intent, and the selection of an appropriate emotion. Each measure generated...